The results of the TikTok campaign were surprising. The market strategy was based on the same idea as the short film, targeting lower and middle-class Gen Z individuals from Spain. However, the controversial concept captured the attention of a diverse range of profiles across Spain. Over a period of 2 months, we gained more than 500 followers, produced at least 5 viral videos, found a graphic designer, actors, and singers, and achieved our goal of securing financing for the short film.